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"Today virtual worlds are where video and VCRs were in the early 1980s, or where the Web was in 1993."

Irving Wladawsky- Berger, 
Vice President for Technical Strategy at IBM

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“Real and virtual are definitely on a collision course. I'm hoping that we can get more interoperability between the two, so that the streams of innovation merge like hydrazine and liquid oxygen, fuelling a rocket to the future.” 
Tim O’Reilly

publisher, Open Source evangelist,
accredited with devising the term ‘Web 2.0’

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“The real world isn’t getting any better, our world is getting better at the speed of Moore’s law” 
“We digitized audio and video, why can’t we just digitize, you know, Earth” 
Philip Rosedale 
CEO Linden Lab


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“I have been watching the press reaction to Second Life with increasing confusion. Breathless reports of an Immanent Shift in the Way We Live do not seem to be accompanied by much skepticism. I may have been made immune to the current mania by ODing on an earlier belief in virtual worlds”. 
Clay Shirky, consultant, 
theorist and adjunct professor, 
NYU's graduate Interactive Telecommunications Program

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“Second Life is disruptive technology on the level of the personal computer or the Internet.” 
Mitchell Kapor
Chairman, Linden Lab

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 “This happens in case of any technology innovation. When the internet was launched, people had not expected that it was going to be a part and parcel of their everyday life. It is true that the growth of Second Life is hindered by low bandwidth. But most of the members who are using Second Life are really high-end users and join there with a purpose.”


Jessie Paul
Chief Marketing Officer
Wipro Technologies
"Whereas in front of the television, the consumer is a passive receptacle, limited to selecting which finished good he or she will consume from a relatively narrow range of options, in the world of Second Life, the individual is treated as a fundamentally active, creative human being, capable of building his or her own fantasies, alone and in affiliation with others.” 
Yochai Benkler, Professor, 
Yale School of Law. 
Author, The Wealth of Networks


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Second Life Strategies for Companies and Future Uses

Philip Rosedale, Founder and CEO of Linden Lab talks to iinnovate about the current and future uses of Second Life and what companies should be mindful of when developing a Second Life strategy. 

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