Fundamental to the evolution of business activity in Second Life is user access to the ‘architecture of participation’.
Businesses are also starting to explore the use of Second Life as an alternate medium to make their presence felt and market their real-life products. Many companies such as Toyota, General Motors, Adidas, Reuters, IBM, Dell, Intel, and Microsoft, Sun Microsystems, BBC, Amazon, Warner Brothers among others, have already established their presence.
IBM, has joined the Second Life user-innovator brigade with an eye to developing ‘vbusiness’ applications. Using modelling, simulation and graphics capabilities of Second Life and has set up an island where the tools can be used to explore what it calls 3rd Generation User.
Businesses are also starting to explore the use of Second Life as an alternate medium to make their presence felt and market their real-life products. Many companies such as Toyota, General Motors, Adidas, Reuters, IBM, Dell, Intel, and Microsoft, Sun Microsystems, BBC, Amazon, Warner Brothers among others, have already established their presence.
IBM, has joined the Second Life user-innovator brigade with an eye to developing ‘vbusiness’ applications. Using modelling, simulation and graphics capabilities of Second Life and has set up an island where the tools can be used to explore what it calls 3rd Generation User.
Selected Business Activity in Second Life Major League Baseball held a simulcast of its home-run derby within Second Life, with video streams of the event shown on screens within a digitized baseball stadium. The decision to experiment in this way was due to MLB.com’s robust online community and chat rooms.
Sun Microsystems established Sun Pavilion on Sun Island. Holds press briefings, runs development conference and training for Java Technologies. Island open 24/7 with pointers and videos. Also, in-world launch of ‘Project Blackbox’, a server packed into a shipping container. Virtual versions available inworld.
Sun Microsystems established Sun Pavilion on Sun Island. Holds press briefings, runs development conference and training for Java Technologies. Island open 24/7 with pointers and videos. Also, in-world launch of ‘Project Blackbox’, a server packed into a shipping container. Virtual versions available inworld.
Intel retail branding exercise: ‘Live without Boundaries’, to launch its Duo-CoreCentrino processor. Message: that Laptops powered by Intel’s new product sets new standard for power and battery life. A renowned virtual builder occupied a Madison Ave computer shop window for 72 hours. Using SL scripting tools, the scripter recreated the scene outside her real world window into Second Life. The event was uploaded on YouTube, resulting in thousands of hits. Holds workshops for developers on a private island using Second Life scripting tools. Held a block party for its alumni of past and present employees.
One of INTEL's Meeting place
IBM have replicated two of their Real World sites: their R & D Centre Hursley Labs in England, and the Almaden Research Centre in California. One of its pubic islands hosts the electronics store Circuit City where customers can browse and explore features of new equipment.
Warm welcome in IBMs virtual reception office !!!
REUTERS ESTATE
Doing Business 2008 Report Gets a Second Life - World Bank
On October 26 Doing Business turned its attention to the virtual world by launching Doing Business 2008 in Second Life.
During the three-hour event, Dahlia Khalifa presented the report and took questions from Second Life residents on Activ8 Island. In total, almost 700 residents and their online personas, known as avatars, attended. Another 1,000 tuned in by audio.
During the three-hour event, Dahlia Khalifa presented the report and took questions from Second Life residents on Activ8 Island. In total, almost 700 residents and their online personas, known as avatars, attended. Another 1,000 tuned in by audio.
